What Is It?

PhocusPRO is a progressive web app written in Laravel and VueJS, designed to help professional photographers sell much more of their work to their clients, during in-person sales sessions. The current standard in this space is Windows software, difficult to use, and very dated looking.

My Role:

I was brought in after several companies had failed to realize the founder's vision, and was eventually given complete autonomy to design everything and produce the product.

Testimonial goes here

Stephanie Krupicka

What I Did:

With minimal instruction, I started by designing over 60 screens for the web and tablet app and about a dozen custom icons. I started with hand-drawn sketches on my iPad, then several iterations of high fidelity mockups in SketchApp, followed by animated prototypes in PrincipleForMac.

I also designed and wrote the content for the sales sites, including producing an intro video from scratch, including the voiceover. I also wrote all the onboarding material and blog articles to explain the problems we're solving.

I also interviewed, hired, and am managing the developers to create the app.


The service is nearing a beta release, at which point, a viral waiting list campaign will be launched.