Hello, I'm John Reel.

Chief Startup Strategist at Swifty Startups

I have been coaching startups for 25 years, helping them plan, execute, and achieve their goals. I've also built my own million dollar startup as a solo founder and invented several universally used Internet software categories.

2018
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Photography in-person sales software has been stuck in the 90's. I was tasked to reimagine what it could be with modern design and technology.

2017
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"John Reel has been an invaluable resource for All Votes Count Canada. He is disciplined and highly organized, he brings marketing insight..."

2014
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"John's knowledge of UX and design gave us a powerful design to implement. He has a deep understanding of how to build a successful..."

2012
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"John actively sought out feedback to understand our product, market conditions, and customers, and succeeded in designing..."

2009
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Tracker.ly's predecessor, GoTryTHIS, was the first paid redirect service, introduced numerous link techniques, and created an industry.

2000
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One of the first grocery delivery companies has been running their entire business on the same software for twenty years and counting.

1993
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"I worked for two of his companies where I often witnessed his skill at solving large problems and thinking far outside the box..."